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Craft Drink Trends: What’s New in Pub Cocktails and Brews

Pub drinks are going through a quiet transformation. Without abandoning the classics, bartenders are crafting new flavour experiences that still feel familiar. These craft drink trends […]

Craft Drink Trends: What’s New in Pub Cocktails and Brews

Divine SEO

April 30, 2025
Pub drinks are going through a quiet transformation. Without abandoning the classics, bartenders are crafting new flavour experiences that still feel familiar. These craft drink trends lean into quality, balance, and nostalgia, inviting regulars and newcomers alike to try something just a little different.

Herbal and Spice Infusions

Simple spirits now arrive with a twist. Gins and vodkas are steeped in herbs like rosemary, thyme, or even rooibos, adding richness without overpowering the glass. A squeeze of fresh citrus or a splash of bitters rounds out the drink, offering flavour that builds with every sip. These infusions give cocktails more depth while keeping the spirit front and centre. They also pair well with hearty pub food, making them an easy upgrade for curious drinkers.

Low and No-Alcohol Alternatives

Whether for health or preference, more people are ordering lighter drinks. Pub bars have responded with zero-proof gins, bitters, and mixers that keep things interesting without the alcohol. These aren’t sugary substitutes—they’re thoughtful blends of botanicals, spices, and carbonation. The result is a drink you can enjoy all night without missing out on flavour or feeling left out of the moment. That’s one of the strongest trends gaining ground in pubs of all kinds.

Bitters and Tonics Make a Comeback

Some drinks don’t need reinvention—they just need respect. Bitters and quality tonics are back in favour, not as background notes but as central players. A splash of orange bitters over soda or a double-pour gin with premium tonic now speaks louder than flashy add-ons. These small changes keep familiar drinks fresh while staying true to what makes them timeless.

Beer Meets Subtle Innovation

Even traditional brews are quietly shifting. More pubs are offering beers with subtle tweaks—brews that use smoked malts, slight citrus notes, or lower alcohol content. These aren’t bold departures from the norm. Instead, they nod to tradition while offering something new to notice in every pint.

Final Thoughts

Today’s pub scene balances comfort and creativity. Regulars still find what they love, while small updates keep things interesting. With these understated craft drink trends, the best nights out remain rooted in great drinks and better company.
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